TIM Acolher IA

Client: TIM
My Roles: Creative Technologist, Tech Lead

The Context and Idea

Rio de Janeiro, June 28, 2023 - Throughout the month of June, TIM has further strengthened its commitment to a society free of discrimination by promoting inclusion and support for the LGBTI+ community. The support encouraged by the company in its organizational culture - the company has been recognized as one of the best for LGBTI+ individuals to work for - was amplified in a campaign that combines technology and music, two pillars of the brand. Developed at BETC HAVAS, the project used artificial intelligence to transform real stories of pride into original and inspiring songs in the voice of singer Ana Vilela.

On the website www.acolheria.com.br, people shared a bit about their experiences and realities as part of the LGBTI+ community. In the end, they received a unique and special song, with lyrics developed based on their stories, and audio generated directly in the singer's voice as a form of support and empowerment for the audience.