SBT do Bem

The "SBT do Bem" platform launches campaign, signed by WMcCann, which addresses the dramas that drug use brings to family life. The lawsuit has three facilities in São Paulo. In them, audiences can hear, through a phone, real reports about the damage caused by the use of narcotics in a person's life.

The film brings a narrative that leads the listener to believe that he is the chemical dependent himself, in the end, the author of the story turns out to be a relative who also suffers - directly or indirectly - the consequences of chemical dependence. The signature reinforces, "Do not let the drug enter into the lives of those you love."

"When it comes to drugs, there are no individual damages. It makes an entire family sick. The reflection shows the 'B side' of history, of those who suffer together and daily the wear - including physical - to see someone loved delivered to addiction. The SBT platform of the Well is known for appropriating creative concepts different from what we usually see for social causes. We seek to draw attention to the problem through a new look. This time, we approach the fact that a person's choice to use drugs is individual, but the life drug that the whole family happens to have is collective, "says SBT's head of Marketing, Priscila Stoliar.

60 "for TV, parts for social media, OOH media with spotify code and hotsite.

Agency: WMcCANN
Client : HP
My Roles: Creative Technologist, Electronic Engineer, Supplier Management.