Impossible Mascots

Agency: WMcCann
Client: Mastercard
My Roles: Creative Technologist, Supplier Management.

The Context and Idea

Being a mascot is a dream of million children around the world. But, for many of them,  this dream is impossible to come true for children who are facing an intense medical treatment.  Those who most need the incentive and the support of their idols.

How can Mastercard, a tech company,  get these children closer to their idols  and to this unique moment  of accompanying them on the field? On the Copa America’s opening game, we will give these children a chance  to enter on field with their teams. With telepresence robots, they will enter side by side with their idols. The idea is that they interact with the players,  talk to them, laugh with them.  And, in the end, that they sing  the national anthem with them.