The Corruption Converter
A tool that converts the amount of money (Brazilian Real - R$) evaded in the corruption scandals reported by Estadão Newspaper on its website into products and basic public services that are collapsing in Brazil.
BACKGROUND
Brazil is experiencing a generalized crisis. The country’s economic and political systems are in crisis and public services are collapsing. And at the same time, the largest corruption scandals in the history of the country are coming to light. There are so many accusations, involving such large amounts of money, that readers lose sight of what those sums represent.
Agency: FCB Brasil
Client: Estadão Newspaper
My Roles: Creative Technologist, Front-End Developer, Back-End Developer, Supplier Management.
The Tech Solution
We developed an algorithm that uses NLP (Natural Language Processing) to analyze the content and context of the news that a user is reading on Estadão newspaper website. If it detects a correlation with political embezzlement, all the values (in Brazilian Real currency) are highlighted (regardless of spelling) and when the user interacts with them, a tooltip appears and allows him to choose in which public goods or service he wishes to convert it. After chosen, the user is redirected to the website “From Real to Reality – The corruption converter” to see the conversion result and all the dynamically generated infographics that illustrate the brutal truth, or also browse through other conversions.
Motion Guidelines
All the motion was planned before the programming process starts and was generated a motion guideline.
Website Interface
Tooltip
Repelents
Tamiflus
Vacines
Awards
- Cannes Lions: 2x Silver;
- London International Awards: 2x Silver;
- CLIO Awards: 1x Bronze;
- Ciclope Festival: 1x Bronze;
- TheFWA: Site of The Day;
- Awwwards: Site of The Day;
- CSSDA: Site of the Day;