Warboard
Estadão – one of the biggest newspapers in Brazil – wanted to alert voters to an absurd reality that no one is talking about: the ever increasing violence in the country. 1 person is assassinated every 10 minutes. That’s why we developed a platform that, through a scoreboard, compared the numbers of deaths by violence in Brazil to those of countries officially at war: such as Syria, Iraq and Afghanistan. We called it the Warboard. The shocking part is that Brazil is on the lead every single time. The Warboard uses Estadao’s news database to update and compare its numbers. It is displayed on a website, out-of-home media and also on the newspaper’s social networks. Impacting 4.6M people every day.
Agency: FCB Brasil
Client: Estadão Newspaper
My Roles: Creative Technologist, Digital Producer, Supplier Manager.
The Tech Solution
We developed a platform that, through a scoreboard, compared the numbers of deaths by violence in Brazil with those countries officially at war based on Estadão's news database to update and compare its numbers, and compiling related news.
Awards
- Wave Festival: 2x Gold, 1x Silver;