The Summer Truck
Agency: LOV (a Brazilian DAN local brand)
Client: Nivea
My Roles: Creative Technologist, Supplier Management.
Intro
Although we are a country famous for the intensity of our summers, we still embitter the death rate from skin cancer every 3 hours in Brazil *.
Several factors help to explain (but not to justify, of course) this alarming index: ignorance about the risks of excessive sun and its consequences, lack of habit of using sunscreen day by day, preconceptions about the textures of protectors, etc. .
But since NIVEA Sun's new Post-Wash Anti-Stain Technology has come bringing the first Spotless Summer to people and their clothes, why not extend this huge benefit and bring many new, spotless, worry-free summers to people around the world. parents?
We created the first summer skin care tour in Brazil that will take: protection and prevention of skin blemishes, quick access to a dermatologist, dissemination of new NIVEA Sun technology and distribution of free samples.
And the best: everything close to people and free.
The Truck
We had a NIVEA Sun - Stainless Summer truck, equipped with a (simple) customer service and sampling layout.
Our itinerant truck traveled through the localities, leading to rapid dermatological care for the detection of skin blemishes for the population and sampling.
This detection was aided by UV lenses (https://www.nurugo.com/pages/nurugo-smart-uv)
and dermatological (https://www.nurugo.com/pages/nurugo_derma) cells. With this fast generation of images and data, we will be able to create a database of the calls made, the profile of those served and the subsequent referrals.
Giving legitimacy to the project, we will have the coordination and consulting of a Dermatologist. For day-to-day operations, we will have
2 resident medical volunteers.
Start
To activate our action, we invite some influencers to test the UV lens, warning about the need for skin protection, telling us about our Summer Truck and linking to the tour website.
We also did a blitz with promoters on the beaches on our itinerary, inviting people to visit our truck and pick up their sample of the new NIVEA Sun Antimanchas.
